Tony's Chocolonely mission is to end slavery in the cocoa industry. What a mission and what a great way to change peoples lives with a simple switch for your tasty treat! The more people that choose Tony's chocolate bars, the sooner 100% slave free will be the norm in chocolate.
Things aren't being shared evenly in the chocolate supply chain. The chain starts with millions of farmers who produce cocoa and ends with the billions of consumers who enjoy chocolate. But what about the bit in the middle? This section is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible. As a result, farmers are forced to live in poverty. And that leads to illegal child labour and modern slavery.
Right now there is slavery on cocoa farms in West Africa. This is a result of the unequally divided cocoa chain. Tonys Chocolonely exists to change that. Child labour and modern slavery are against the law - it's illegal and it needs to stop. The situation is complex. But Tony's roadmap will help us accomplish it.
Tony’s 5 rules of the game for slave-free cocoa
With incredibly tasty chocolate, Tonys Chocolonely lead by example and show the world that chocolate can be made differently. By following Tony's rules of the game for slave-free cocoa, it's possible to make slave-free chocolate and be commercially successful.
The more people that choose slave free and spread their message, the sooner 100% slave free will be the norm in chocolate.