Back in 1974, natural, cruelty-free and vegan weren’t so much a bandwagon as a one man band. Or, in this case, a one woman band. Because Faith In Nature isn’t just a name - it’s founder Rivka’s passion for harnessing the power of nature, without harming it in the process. Now, it seems, Rivka’s passion has caught on. Welcome to our not-so-crazy-after-all world.