When your little nippers start teething. their teeth and gums need regular brushing to help keep those cheeky choppers clean and strong. Not only does the pink gel formulation smell and taste of fruity strawberries and bananas, Halos'n'Horns have also weeded out the nasty chemical, SLS, that is found in the majority of children's toothpastes and therefore you don't need to worry about your little tykes swallowing questionable chemicals when they brush their teeth. 

Of course, its not recommended that your children swallow any toothpaste, but it's a relief to know that if they do they won't be ingesting SLS (sodium lauryl sulphate)